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Selling at Auction

Why Sell your Property using the Auction Process?

Selling Guide

FIRST THINGS FIRST.

PRICING YOUR PROPERTY.

Pricing a property can sometimes feel like a guessing game. How do you know the right price? What if your list price is too high? What if no one is interested? What if your list price is too low?

Typically, your agent will suggest you lower the list price, hoping this will encourage more potential buyers. Do you want buyers to simply look at your home based on price? Do you want them to look at your home because they think they can get a bargain or because they see the true value in your home?

WHY AUCTION?

REASON #1 
ENSURING THE HIGHEST VALUE. 
At Harcourts Auctions, we are dedicated to ensuring you achieve the highest value possible. Our auction process means potential buyers don’t have a list price; all they know is your beautiful property is for sale and will be sold on a particular date.
REASON #2 
VALUE OVER PRICE 
Auctions shift the buyers’ focus from price to value. Without knowing the price, potential buyers can focus on what the property itself has to offer. We don’t get paid until we sell your property, and we don’t sell your property until we reach a figure you like.
REASON #3 
YOUR TIMELINE, OUR PROCESS 
The auction process allows you to set your own date and a timeline. No waiting around, guessing when your property will sell—or not sell.
REASON #4 
YOU CALL THE SHOTS 
We conduct auctions with a reserve price. We don’t believe in underselling, and we believe the sale of your property is your decision. We allow you to accept any offer prior to auction day and let you set a reserve price. In other words, you choose the minimum price. If bidding doesn’t reach your minimum, you’re under no obligation to sell.
REASON #5 
PAPERWORK COMPLETED PRIOR TO AUCTION 
An auction sale is a clean, simple, and non-contingent contract. The buyer must complete all due diligence before auction day. When auction day comes, you know who is bidding and for how much.
REASON #6 
ALWAYS IN THE LOOP 
When selling your property via traditional means, you are often removed from negotiation and kept in the dark about offers. At auction, you can see everyone interested; they are standing in your front yard.
REASON #7 
LEARN WHAT BUYERS WILL PAY 
Sometimes auctions don’t result in a sale before auction or on auction day. This doesn’t mean your property or the process has failed. Instead, it means you know exactly how much buyers are willing to pay. Your property’s reputation remains intact because you haven’t advertised your list price. It’s a win-win situation. We don’t stop working until your property is sold. We’re with you every step of the way.